What makes a unicorn, besides the sparkles, rainbows, and solitary horn?
Something you don’t see too often, if ever.
So when it comes to content marketing, what are the unicorns? What’s rare and hard to find?
Some CoSchedule users wondered about planning unique marketing with their content calendars. Here is how you can find your own unicorns.
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1. Unique Marketing Has Originality
Originality, the king of the unicorns.
It’s extremely rare, because most content is derivative, and that’s OK to be honest (more on that in a bit).
Original thinking, when it comes to content marketing, is highly perishable. Its expiration date is short, since original ideas are quickly aped by others desperate for ideas who then flood the niche with so much sameness that the originaloriginal is quickly lost. You’ve seen this …