All of us use artificial intelligence every single day. We talk to Siri, we search on Google, we ask Alexa to turn on the lights, and Cortana schedules meetings for us.
But what do marketers need from AI?
Marketers are already getting a lot from artificial intelligence. A/B testing and optimization tools often use some form of machine learning. Natural language processing does as well. And some marketing clouds are starting to use AI to help marketers understand and predict their customers’ journeys.
Five things marketers still need from AI
1) Emotional intelligence
We already have sentiment analysis. Now we need to hook it up to smart systems that help us understand how customers and prospects feel about our brands and our services.
And, how we feel when we’re working.
“Machines are lacking an emotional understanding that enables them the emotional capacity to interact with us as humans.”
2) Contextual awarenessThe time of the day, current location, weather, and nearby events can have …