The time is now.
You’ve probably heard that phrase when it comes to operating your business with a sense of urgency. For retail businesses, having a sense of urgency is imperative to deal with the pressure of managing a store in the current economic climate.
The trend to move brick and mortar transactions to ecommerce stores continues to accelerate as a result of the COVID-19 pandemic. But how do you get your business website noticed?
The answer is knowing the five things every retail store must do right now.
1. Start by building trust
It is much easier for a customer to develop trust when they visit your brick-and-mortar store. Eye contact, vast knowledge, and a friendly smile put most customers at ease. However, the same communication techniques do not apply in the same way to online shoppers.
You build trust online by helping potential customers solve problems.
Email marketingremains one of the most effective ways …