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Digital Marketing

5 mistakes businesses make on their Facebook page [Video]

Cheap and easy Video Content Marketing

Facebook is undoubtedly one of the biggest social media platforms. With over a billion monthly active users and over 900 million daily users, most brands recognize how crucial it is for them to have a presence on this platform.

There are, however, a number of things that brands get wrong when it comes to Facebook marketing. Here are some of the top no-no’s to avoid:

  1. Pushing Your Products All The Time

Even loyal customers will get fed up if all they see from you is advertorials. Facebook is not the tool for pushing product ads all day long. Make sure you are also writing helpful and educational blogs and adding value to people’s news feeds on Facebook.

  1. Sharing Non-Related Content

The flip-side of the coin is the people that use their company page as a place to share personal content. If a person wants to see your holiday pictures, they will send you a friend request on Facebook. People who like your company’s Facebook page …

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Digital Marketing

EAT and the QRG - Whiteboard Friday [Video]

EAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google's algorithms. But what exactly does this acronym entail, and why does it matter to your everyday work? In this bite-sized version of her full MozCon 2019 presentation, Marie Haynes describes exactly what E-A-T means and how it could have a make-or-break effect on your site.EAT and the QRG - Whiteboard Friday https://mz.cm/3pjt3iX*************************************** Additional Moz Resources: Beginner's Guide to SEO https://mz.cm/2SGOGdV The Keyword Research Master Guide https://mz.cm/3jPdPio30-day Moz Pro Free Trial https://mz.cm/3jZq3p3 Check out Moz Local https://mz.cm/36Pbz7hLearn about STAT https://mz.cm/2IiqTzf*************************************** STAY IN TOUCH: Moz https://mz.cm/30QvHCmFacebook https://www.facebook.com/mozTwitter https://twitter.com/MozLinkedIn https://www.linkedin.com/company/moz