On average, retailers send two to five ecommerce newsletter emails each month. This means that email marketers create dozens of emails every year and most retailers have entire teams devoted to their function. Why? Because email marketing statistics show that email has the highest ROI and most engagement among marketing channels.
There’s ROI to be had here.
OK, so ecommerce newsletter campaigns matter –– but it isn’t enough to just send them. They need to be engaging, otherwise, you’ll get sent to the spam box or have customers unsubscribe entirely. So, what drives up email marketing engagement?
- Image: 11. 65% of users prefer emails to contain mostly images, compared to 35% who prefer text. (Source: HubSpot)
- Media: Adding video to an email can increase click rates by 300%. (Source:Emma)
- Time of send: 12. 58% of adults check their email first thing in the morning. (Source: Customer Intelligence)
Lucky for retailers, HMTL newsletters provide plenty of new opportunities to increase customer engagement …