Grab the attention of high-value social casino players with these user acquisition strategies.
Social casino games are immensely popular, with mobile apps making up the bulk of the billion-dollar category. While that’s good news for social casino publishers, it also means that the genre is becoming increasingly crowded. With more and more apps vying for smartphone users’ attention, publishers need to get creative to attract those high-value, long-term users known in the industry as “whales”.
At yellowHEAD, that’s exactly what we do. We use a combination of marketing expertise and machine learning to optimize ad creative to drive ROAS. Want to learn how we can help you achieve your growth goals? Get in touch!
We’ve looked at our data and several other sources to find ways for social casino advertisers to hook new players and reduce churn. Ready to learn more? Let’s get started!
Make Those First Seconds Count
Mobile ads have about three …