Content marketing opportunities abound in April 2021, with topics as diverse as the Pony Express, National Beer Day, Arbor Day, and TikTok.
Content marketing is the act of creating (or curating) content, publishing it, and promoting it to attract, engage, and retain an audience of customers and prospects.
What follows are five content marketing ideas for your company in April 2021.
Pony Express Founding: April 3
History can be a source of content marketing ideas. It helps us understand the world today.
With this in mind, consider including the creation of the Pony Express in your company’s April 2021 content marketing.
The Pony Express debuted on April 3, 1860, when horsemen simultaneously left St. Joseph, Missouri, and Sacramento, California, on a 1,800-mile relay ride. The mail from Sacramento arrived in St. Joseph in 10 days.
Let your company’s brand and content marketing goals dictate how you can integrate the Pony Express story.
For example, a retailer that sells cowboy boots, western apparel, or …