Content marketing has been around for a while now. As we look forward to 2021, B2B marketers should also be aware that great content evolves and adapts with its audience and the world around it.
As we usher in a new year, B2B marketing teams should start thinking beyond the standard blog post and content promotion on social media.
Here are five B2B content marketing trends and ideas to help push your brand and business forward in 2021.
Get ready for 2021 with these B2B content marketing trends
One of the most startling statistics as we head into 2021 is that 21 percent of B2B teams still don’t have a cohesive B2B content marketing strategy. They’re just publishing content when they feel like it. It seems like these businesses aren’t focused on creating value-packed content, don’t realize how impactful it can be, or aren’t using content marketing for B2B interactions.
If you’re one of these brands, …