“There’s no place like home for the holidays,” rings truer than ever this year. Due to the pandemic, consumers are avoiding large crowds in-store and instead, opting to shop online to complete their holiday shopping. From the comfort of their own homes, shoppers can safely browse, purchase and deliver gifts for their loved ones.
In fact, Deloitte predicts that holiday e-commerce sales will surge by 25% to 35% this season, amounting to between $182 billion and $196 billion in sales. Brands with an e-commerce presence have a big opportunity to engage with the rising number of online consumers and take a piece of the pie. To grab market share in an uber-competitive environment, they must invest in the right digital tools to create an engaging online customer experience.
Here are a few simple ways brands can enhance their e-commerce sites to engage with customers this holiday season and beyond.
With consumers avoiding stores …