Knowing how to have good management in terms of the customer relationship, also known as CRM, is something fundamental. This will allow your company to analyze past, current and potential clients much better. By combining CRM and email marketing, you are going to boost sales, crucial for any business.
Combining both strategies is very smart, since everything you learn through CRM can be put into practice when you are going to create email marketing campaigns in the future.
It is important to know how these terms work with each other, as well as how you can combine them to achieve the results you are wanting.
The importance of CRM in your strategy
As you already know, CRM is focused on the customers you have and the way in which you can foster and build a relationship with them. It is not only going to be based on a transaction when they have made a purchase in your …