Nurturing leads has never been simple for B2B companies – in fact, it often tops the charts when marketing and sales teams are asked about their greatest challenges.
The digital landscape has only made this task more complicated and difficult, as there are now more opportunities than ever to either interact positively with a customer or drop the ball and lose the sale.
Since this is such a hot topic, there are countless opinions out there on the best ways to nurture leads; there are “hidden strategies” and “secret tips: that are guaranteed to boost your team’s results. The truth is that every single B2B organization’s audience is different – some audiences may react well to one method while others see little results.
However, there are several tactics that are not just rumoredto be effective (across the board to various extents) but have the data to back them up. Curious what they are and how your marketing team can use them …