Toyota Motor Corporation is a Japanese automotive production and sales company headquartered in Aichi, Japan. Founded by Kiichiro Toyoda in 1837, Toyota is the largest automotive manufacturer.
Its team of experts designs each Toyota digital marketing strategy according to the analysis of choices and expectations of the customers.
Its strategies vary across different practicing areas at several levels including national, regional, and global levels. They take action based on the assessment involving the target customers’ choices, purchasing capacity, and the market condition in a specific area. They are the key elements in designing Toyota’s marketing strategies.
Toyota is also guided by the concept of continuous improvement including the principles of Kaizen, Challenge, and Genchi Genbutsu. Kaizen is a way of thinking referring to make continuous small improvements to business processes, which is likely to contribute to Toyota’s use of social networking sites.
Challenge principle infers acting bravely to complete the …