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Everyone in the SEO industry agrees that E-A-T (Expertise, Authoritativeness, and Trust) is fundamental to any viable strategy that aims at being visible in Google today. But beyond just being visible on organic search results, the concept hooks directly into almost every other digital marketing channel. In short, your entire online marketing strategy will benefit from an E-A-T approach.
Join Jennifer Slegg, Marie Haynes, Jono Alderson, Jason Barnard, and many more for a mega-webinar to learn about placing E-A-T front and center and transforming your digital marketing strategy.
4:28 An Overview of Google’s Search Quality Raters 1️⃣
9:26 How Does E-A-T Impact Search Rankings?
14:49 How Important Is E-A-T?
23:40 The Importance of Reputation for Websites
35:20 Can You Overdo Trying To Show Your E-A-T?
49:12 Prioritize User Experience
01:04:50 How To Align Content with Google’s Need for E-A-T 2️⃣
01:19:45 Google …