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Digital Marketing

4 Hours of E-A-T (Google’s EAT – Expertise, Authority and Trust) [Video]

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Everyone in the SEO industry agrees that E-A-T (Expertise, Authoritativeness, and Trust) is fundamental to any viable strategy that aims at being visible in Google today. But beyond just being visible on organic search results, the concept hooks directly into almost every other digital marketing channel. In short, your entire online marketing strategy will benefit from an E-A-T approach.
Join Jennifer Slegg, Marie Haynes, Jono Alderson, Jason Barnard, and many more for a mega-webinar to learn about placing E-A-T front and center and transforming your digital marketing strategy.

4:28 An Overview of Google’s Search Quality Raters 1️⃣
9:26 How Does E-A-T Impact Search Rankings?
14:49 How Important Is E-A-T?
23:40 The Importance of Reputation for Websites
35:20 Can You Overdo Trying To Show Your E-A-T?
49:12 Prioritize User Experience
01:04:50 How To Align Content with Google’s Need for E-A-T 2️⃣
01:19:45 Google …

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Digital Marketing

In this weeks Week in Review: Quibi shuts down just six months after launching, Google claims its seeing success from its sandbox experiments, and Snapchat sees growing revenues and user engagement. To receive an update on the industrys top stories every Friday, sign up to the weekly Video Round-Up.

Categories
Digital Marketing

I’ve been following on various digital marketing brands for some time and noticed that their social media engagement doesn’t often look as good as it could. Quite often, it depends on the type and quality of content that they promote, but that’s not the only issue here. Today, when people’s expectations as consumers are through the roof, running a successful social media channel for […]