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Digital Marketing

3 Ways You’re (Possibly) Sabotaging Your Content in the Facebook Algorithm [Video]

Facebook’s Newsfeed algorithm can often feel like a mystery to marketers looking to expand the reach of their content. Little do they know, there are more than 100,000 factors that are taken into consideration on each piece of content that has a direct impact on how visible a brand’s content will be. In this session from our Digital Summit GO! event in January 2021, Astrella’s Heather Dopson gives marketers advice on how to work with Facebook’s algorithm and not against it.

Facebook’s Current Algorithm Components 

Dopson kicks this session off by describing Facebook’s two main goals for serving content to its users:

  1. Better connecting you with the people you care about
  2. Better connecting you with the posts you care about

Facebook’s algorithm works to deliver content to users to address these two goals through the following components: 1) Inventory, 2) Signals, 3) Predictions, and 4) Overall Score. 

PRO TIP: Approach your content creation activities with the …

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Digital Marketing

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