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Digital Marketing

3 Steps to Effective Audience Research for Facebook ads [Video]

How many hours a week do you spend on Audience research for Facebook ads?

If you're just getting started with Facebook ads, it better be a ton!

Facebook ads are a powerful growth engine. But when done without research, they can easily turn into a money pit.

Audience and ad targeting is by far the easiest area to make a mistake on.

Whenever I meet new e-commerce marketer, I always suggest studying Facebook Retargeting first. It's much easier to achieve a profitable campaign and ensures you never waste traffic.

Assuming you've set up retargeting, here are three strategies ton help you better understand your audience and find the most profitable Facebook audiences to reach new customers with Facebook ads!

1. Develop Your Buyer Persona

Who is your customer?

Where are they from? What's their income? What's their favorite TV show? What do they do on the weekends?

These are all questions you should know. I know, it sounds crazy …

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Digital Marketing

Learn and master the most common data structures in this full course from Google engineer William Fiset. This course teaches data structures to beginners using high quality animations to represent the data structures visually.You will learn how to code various data structures together with simple to follow step-by-step instructions.

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Digital Marketing

Why is a series the not-so-secret weapon for making a decent living with your writing? What's the difference between episodic series and one with a clear arc across the books? What are some of the best ways to market a series? Sara Rosett talks about all these things and more. 15:30 - Interview starts In the intro, Facebook shuts down news organizations (and a lot more) in Australia [The Guardian]; The possible impact of Facebook changes on author advertising [Author Media]; my Author Website and Email List Tutorial; my tutorial on how to sell ebooks and audiobooks direct with Payhip and Bookfunnel; https://www.thecreativepenn.com/selldirecttutorial/ and tips on dictation. https://www.thecreativepenn.com/dictation/ Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at http://www.draft2digital.com/penn Sara Rosett is the USA Today best-selling author of cozy mysteries, travel and historical mysteries, as well as books and courses for writers, including How to Write a Series, and, How to Outline a Cozy Mystery. She's also a podcaster at Wish I'd Known Then with co-host, Jami Albright. Finding time to write with small children in the house The pros and cons of writing a series How the heros journey fits in with a series On the different types of series and where they work best How to plan a series How to keep track of character continuity in a series Different ideas for marketing a book series You can find Sara Rosett at http://www.SaraRosett.com and on Twitter @SaraRosett Get your Free Author 2.0 Blueprint at: http://www.TheCreativePenn.com/blueprint You can always find the show notes and links at: http://www.thecreativepenn.com/podcasts/