As Internet speeds keep increasing, phone storage gets better, and streaming becomes the new norm, more people are tuning into their phones and smart TVs instead of cable. Online is almost synonymous with “watching something” and that trend is only growing.
Shoppers spend a third of their time online watching video content and 45% of people watch more than an hour of Facebook or YouTube videos a week. And where the views go, ad dollars follow: video advertising is increasing 40% year-over-year. Cisco forecasts that in two years’ time, more than 80% of internet traffic will be video-based.
For retailers and brands especially, videos ads have become a way to build awareness and drive interest. But how can you create an ad that customers actually want to see?
Here are three brands that did video marketing right:
1. Nike: “Choose Go”
When the world stops turning in a “Stopapocalypse”, runners all over the world unite to run to keep the world turning. What are they wearing? …