Today is another day in eCommerce Unlocked. Today we’re going to be breaking down marketing channels. I want you to keep one thing in mind as we go over today’s lesson. This course is what I would do to market my own eCommerce business if I owned one.
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Download the assets mentioned in this video: https://neilpatel.com/training/
eCommerce Unlocked Playlist (Full course): https://www.youtube.com/watch?v=qTLffZkxnT0&list=PLJR61fXkAx10nv7ySTrcUbnesUxuGIWHG
And this will help you manage your marketing channels because there’s a lot of them, you’re not going to do them all at once. But over time, at least you can get through them step by step.
With marketing, it’s very important to have KPIs. KPIs are known as key performance indicators. You want to keep an eye out on these. Whether that’s unique visitors, conversion rates, average revenue per channel, profitability, margins.
I’ll dive really deep into the channels in the upcoming weeks, but in the meantime, I want to show you a few …