2021 Social Media Sorted – Public Sector Marketing Institute [Video]

What if the risk of not engaging online and on social media with the public was greater than actually doing it?

When John Kerry was secretary of state in the United States, he said;

'Let's get caught trying.' 

In the private sector, risk is measured by the results, by revenue. 

In the public sector risk is measured by, perhaps not getting criticised, or called out, when it comes to digital communications. 

What if we reframed social media for 2021? 

What if we actually said to ourselves, 'We are willing, and we need to step out online in order to win the public trust, in order to demonstrate a transparency, in order to deliver public services the way that the public want and expect them, as opposed to how we want to push the way we work on them’? 

If 2020 has taught us anything, it's that social media has played a pivotal role in getting information out quickly, efficiently, and effectively. 

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