The COVID-19 pandemic has accelerated digital transformation across a number of industries.
As a consequence, digital commerce has also grown exponentially over the past few months.
Online shopping has made significant strides among consumers as they sought to replace the traditional and in-store sales channels.
With the rush to meet the rising digital demand for e-commerce this year, businesses are now speculating on planning and prioritizing their marketing initiatives for the 2020 holiday season.
It’s safe to say that this year’s holiday shopping would be fairly different from its predecessors. With businesses gearing up for recovery, brands need strategic digital marketing initiatives to adapt to consumer’s insights and keep newly acquired customers.
COVID-19’s impact on holiday shopping
The long-term economic impact of COVID-19 is predicted to be felt across industries this year until the next. Businesses had no choice but to follow safety procedures and reduce their store’s foot traffic.
With many companies making significant …