E-commerce is growing at an astronomical rate. In 2017, global e-commerce was responsible for $2.3 trillion in sales, and this is expected to grow to $4.5 trillion in 2021. That’s why, if you haven’t done it yet, it’s time to review your e-commerce email marketing strategy.
Alongside this growth, all signs point towards emailing as the preferred method of communication in e-commerce over other channels, including social media. In fact, 72% of people, (including those elusive millennials and teenagers) still primarily prefer email as their primary mode of communication with brands.
In this article, we will give you everything you need to get your e-commerce email marketing strategy up to par, including the different types of emails you’ll need in your customer journey, and essential tips to get content, design, data, and deliverability right.
Before you send a large number of emails to your customers, it’s important to define your email marketing objectives. After all, to build a house you need a …