Video marketing for your business used to mean creating one video for your company and posting in a single location. Today, video marketing is about utilizing your video content in as many of your marketing efforts as possible. It’s not just about one video, but a slew of video content that can be used and reused throughout the buyer’s journey to attract new visitors, engage more followers, nurture more prospects, and delight recurring customers.
So how do you do that? Let’s say you just completed a video. Your first step should be to consult your video marketing strategy and consider what stage in your sales funnel you’re trying to improve. For example, if your goal is to attract more eyeballs to your company or product, then you’ll want to consider using your video in efforts where you can reach a wider audience.
Alternatively, if you find you’re losing visitors once they come to your homepage, …