Digital Marketing

20 LinkedIn Statistics That Matter to Marketers in 2020 [Video]

This year’s LinkedIn statistics paint a rosy picture, and we’re not surprised.

While people keep their eyes on the big-name platforms for signs of saturation, user alienation, and stagnation, LinkedIn continues to own and grow its valuable niche. (Microsoft reported that LinkedIn’s revenue grew 24% in Q2 2020.)

If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing. Read on to get a handle on the hard facts, high-level trajectory, and new trends that we’re seeing for 2020.

If you’re new to the platform for work or personal use, these stats will help you decide if this platform is a no-brainer or a no-go for your brand.

linkedin statistics 2020

Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. The full study also includes more easy-to-understand data visualizations and shareable graphics.

LinkedIn user statistics

1. LinkedIn has 675 million monthly users 

To …

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