Retargeting is one of the most powerful tools available to advertisers. However, most companies aren’t harnessing the full capacity available today. These 14 under-utilized tactics can help bolster your targeting, increase your ROAS, keep your brand top-of-mind, and recapture conversions you may have otherwise lost.
1) Make Sure To Use Email Retargeting Lists
Sure, this might seem remedial, but it is surprising how many folks simply stick to pixels for retargeting efforts. Email targeting is an amazing way to target users across devices, platforms, and networks – even down to offline leads (those who sign up for notifications at trade shows, or enter contests, etc) to audience lists. With proper customer and lead lists, we can spread our message out across all main networks including:
The beauty of email address targeting is that various pixels are removed from the equation and targeting is based solely on address. This allows the marketer …