Google Analytics is one of the more intricate real estate marketing tools you will likely ever use, meaning learning how to properly use the solution — from understanding the beneficial metrics the service makes available to learning the best ways to segment your audience — will help provide insights into your online marketing strategy.
Before you can get to the level where you build custom reports in the platform that give you intricate understanding of your real estate website’s performance, however, it’s best to familiarize yourself with the basic reports the service already offers. Discover the essential Google Analytics reports you should try out first, along with what to do to improve the metrics associated with each report.
Channels: How much traffic comes from direct, referral, social, email, and organic search
Where to Find the Report: “Audience” > “All Traffic” > “Channels”
In an ideal world, your real estate SEO effortswould yield you the top spots for all of the long-tail keywords you implement in your …