Struggling to find the right tactics to promote your business?
Here’s a list of tactics we’ve used at Ahrefs to grow +65% year-on-year. They’re mostly free. You can use them to promote your business too.
- Get listed on popular directories
- Blog regularly
- Create YouTube videos
- Repurpose your content on multiple channels
- Build an email list
- Run a giveaway
- Get featured on podcasts
- Write guest posts
- Partner with other relevant businesses
- Get your product reviewed
- Create a comparison page
- Speak at events
- “Jab” on social media
Google isn’t the only way people find businesses online. Many people prefer to search trusted industry directories.
For example, you might use TripAdvisor to find a local restaurant, Avvo to find a lawyer, or HomeAdvisor to find a plumber. Many people use these sites directly, but they also rank high in Google for local searches.
Being on these sites is important for people to discover your business, and most offer profiles for free.