Prepare to buy your boughs of holly early this year – or just have them delivered – as store owners adjust to a holiday season that may prove far from jolly.
Retailers are ramping up plans for a transformed Christmas shopping season in response to the COVID-19 pandemic, with strategies to draw buyers early, step up their e-commerce game and convince consumers to buy gifts for far-flung friends and family.
Indigo Books & Music Inc. is already rolling out cards and advent calendars. Mountain Equipment Co-op has seen a sales surge for winter products such as snowsuits, which it aims to load onto shelves ahead of schedule alongside snowshoes and skis to spread out the holiday rush.
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Hudson’s Bay Co. will launch its yuletide collection of clothing and decor six weeks early at the start of October, while some Canadian Tire stores are already aglow with Christmas lights and baubles.