Mobile to overtake fixed Internet access by 2014!
That was the headline – and prediction – that Mary Meeker, venture capitalist and former Wall Street securities analyst, made in 2008.
A few years later, Eric Schmidt of Google announced the search engine giant's new “mobile first” approach, and shared Mary's prediction that smartphones would quickly overtake PCs in terms of sales since smartphone sales were already growing at 30% YoY back in 2010.
And ever since then, we have been hearing a lot about how important it is for e-commerce brands to focus on mobile traffic.
Today, we're long past this tipping point in some countries, with India, Mexico and Indonesia having 4x more smartphone users than desktop users. Desktops are still popular devices for placing online shopping orders, but mobile devices, especially smartphones, are catching up, as shown in the image below:
Stats show that for most industries, a major part of online traffic comes from mobile devices: