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Social Media Marketing

12 Outstanding Digital Media Campaigns from 2020 [Video]

Reviewing the year’s best digital marketing campaigns from established brands can generate ideas for your own efforts.

Here is a list of outstanding digital marketing campaigns from 2020. The campaigns are mostly tied to Covid-19, working remotely, the presidential election, and social injustice. There are a few fun contests and games.

Coors Light: #CouldUseABeer

Coors Light’s #CouldUseABeer campaign gave away six-packs to any name tweeted by a follower, along with the reason. Coors gave away around 500,000 beers to grateful fans, proving once again that everyone loves free stuff. The campaign was inspired by a viral social media post of a quarantined 93-year-old woman who posted a sign in her window asking for beer, a request which Coors Light was more than happy to fill.

Dove: #PassTheCrown

Dove co-created the CROWN Coalition(along with National Urban League, Color Of Change, and Western Center of Law & Poverty) to end race-based hair discrimination. Through the #PassTheCrown campaign, …

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Social Media Marketing

https://KWSMdigital.comIn this video, Junior Digital Marketing Specialist Julia Hanssen discusses how to increase social media engagements for business accounts! Read more about this topic in our blog: https://bit.ly/2QjcdnrIf you have questions you'd like us to answer in upcoming webinars, email us at tips@KWSMdigital.com.KWSM is a full-service digital marketing agency made up of journalists. We are professional storytellers, and we help companies build trust & credibility, engage their target audience, and generate leads or sales. We specialize in creating and executing integrated digital marketing strategies that use tools like social media, blogging, video, email marketing, SEO, websites, PR and digital advertising.Tell Your Story.http://www.KWSMdigital.comConnect with us! Facebook: http://www.facebook.com/KWSMTeamTwitter: http://www.twitter.com/KWSMTeamLinkedIn: http://www.linkedin.com/company/KWSMTeamYouTube: http://www.YouTube.com/KWSMTeam