Reviewing the year’s best digital marketing campaigns from established brands can generate ideas for your own efforts.
Here is a list of outstanding digital marketing campaigns from 2020. The campaigns are mostly tied to Covid-19, working remotely, the presidential election, and social injustice. There are a few fun contests and games.
Coors Light’s #CouldUseABeer campaign gave away six-packs to any name tweeted by a follower, along with the reason. Coors gave away around 500,000 beers to grateful fans, proving once again that everyone loves free stuff. The campaign was inspired by a viral social media post of a quarantined 93-year-old woman who posted a sign in her window asking for beer, a request which Coors Light was more than happy to fill.
Dove co-created the CROWN Coalition(along with National Urban League, Color Of Change, and Western Center of Law & Poverty) to end race-based hair discrimination. Through the #PassTheCrown campaign, …