According to Ahrefs, 90.63% of all pages will never get any organic traffic from Google.
This statistic highlights a massive gap between the effort that companies are putting (content creation) vs the results they produce (traffic).
So, what does this mean for your website?
The rapidly changing nature of SEO leads companies to try many different tactics and strategies to help bring more organic traffic to their websites.
But, many SEO’s fail because they are not tracking the right things…
Below, you will find out the core KPIs that are foundational for tracking your company’s SEO performance and the tools to help you do it.
1. ROI from SEO Efforts
Before diving into the KPIs for SEO, you should look at the ROI of your current SEO efforts. You should look at the particular SEO actions you are taking and assess what the return for the time and money you have spent is.
For example, if you invest $100 in …