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Social Media Marketing

11 resources you need for more inclusive marketing in 2021 [Video]

December 11th, 2020 min read

Diverse Stock Photo Resources

  1. Diversity Photos
  2. The Jopwell Collection
  3. The Gender Spectrum Collection
  4. Body Liberation
  5. Klaud9
  6. Tonl
  7. Muslim Girl collection on Getty Images
  8. Pexels
  9. #WOCInTech on Flickr
  10. Nappy.co
  11. Disabled And Here

Editor's Note: This article was originally published in June 2019 by Ramona Sukhraj. It has been updated by the author to include new data and resources.

The year was 2017. A young marketer found herself in the all-too-familiar struggle of finding a suitable, “not too stocky” stock photo for an article.

She clicked through page after page, losing patience and hope with every scroll. Her eyes grew heavy with fatigue — and then it appeared.

Her mouth dropped. It went dry. But it wasn't because she had finally found the elusive, perfect stock photo she so desperately sought. It was because of this:

diversity-in-stock-photos-example

Holy cliche.

Friends, that young marketer was me (surprise), and I learned a very important lesson that day: The …

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Categories
Social Media Marketing

Instagram Archive Posts: Marketing Strategy [Video]

Are outdated, seasonal, or giveaway posts cluttering up your Instagram profile? Wondering whether you should delete or archive older Instagram posts from your profile? Find out how to safely clean up and curate your Instagram profile content, with this advice from Instagram expert Jenn Herman. Discover the difference between deleting and archiving an Instagram feed post or story, what happens when you archive an Instagram post, and when to use each option. Learn how to archive a post, and how to restore or undo an Instagram archive post. You’ll also discover three types of posts you should consider removing from your profile today. 🔔 Subscribe for More Social Media Marketing Tactics -- https://www.socialmediaexaminer.com/sub🚀 Visit Jenn’s Channel for More Instagram Tips-- https://www.youtube.com/c/JennsTrends/ 🔗 Find Resources and Tools Mentioned In this Episode-- How to Use Instagram Insights to Create Better Contenthttps://www.youtube.com/watch?v=DVThnXormAY 🎥 Social Video Summit-- Discover the latest social video tips and strategies so you can improve your video results on Instagram, Facebook, YouTube, TikTok, and Twitter during our upcoming Social Video Summit.-- https://www.socialmediaexaminer.com/0v7u 🎧 Subscribe to The Social Media Marketing Podcast-- https://www.socialmediaexaminer.com/shows/💡 Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: https://www.socialmediaexaminer.com/zsyx00:00 Intro00:30 Delete or Archive Instagram Posts?01:12 How to Archive Instagram Posts01:33 How to Restore Archived Posts02:28 What You Should Archive03:38 Is Your Instagram Grid Important?04:26 Instagram Guides Explained05:09 How to Create an Instagram Guide05:36 How to Use Instagram Guides#SocialMediaMarketing #InstagramMarketing #Instagram

Categories
Social Media Marketing

Should You Delete Old Instagram Posts? | Ask Me Anything [Video]

This week’s Ask Me Anything focuses on PIVOTING Your Business…Having more than on IDEAL CLIENT…and DELETING old posts… annnnnd I’ll be answering your questions *live* so let’s DO THIS!00:00 Hello + Welcome00:45 Should You Delete Posts?02:46 I Hope You Never Fit In04:56 Pivoting In Business08:53 Test Going Live10:57 Transitioning Your Business Online12:10 What Analytics to Watch12:49 Can You Have Multiple Ideal Clients?15:50 Succeed With Reels18:04 Covers for Reels19:51 Remain Undaunted27:52 Final Thoughts