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Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).
As for Microsoft, they've been testing AI-powered recommendations in their Advertising Editor. This update can provide suggestions like adding new keywords, setting estimated mainline bids, and fixing ad groups without ads or keywords.
Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your …