Video is a massive focus for Google this year, and we’re constantly improving our expertise around the subject to better serve and advise our clients.
Recently a couple of the Hallam team had the chance to head to Vidcon in London, myself included. Here are 10 key takeaways from expert sessions on Virtual Reality (VR), influencers and video SEO.
1) 20% of keywords searched on Google serve YouTube videos
Not only that, but a massive 2% of search clicks from Google go straight to YouTube! This is huge considering millions of active sites around the world that users could click through to.
2) Video duration increases YouTube rankability
Depending on the format, videos created with a length of around 4-16 minutes tend to outperform very short videos.
3) New videos get a boost in rankings if topic is …