An exceptional social media campaign can generate real results for a brand, whether the goal is to create buzz, promote a product, or raise awareness for a cause.
Here is a list of 10 outstanding social media campaigns from 2016. The campaigns include Snapchat lenses, Twitter sweepstakes, posting feet and ears on Instagram, solving riddles from clue posts, and lots of hashtags.
— Esurance (@esurance) February 8, 2016
During the Super Bowl, Esurance turned to Twitter to run a sweepstakes campaign. Followers were invited to retweet one of the contest tweets for a chance to win $250,000. Winners were contacted on FaceTime, and their reactions were posted on Twitter. The campaign received 2.5 million hashtag mentions and 1.5 billion impressions.
To honor the 100,000th Disney wish granted globally, fans were invited …